A Word From The Founder
We want to ensure everyone loves their Curly hair. Only 15% of world has curly hair embrace it!
Letty Calvo Founder
For years, I hid my natural curls, spending countless hours fighting against their true nature with heat and harsh treatments. The wake-up call came when I looked at my 16-year-old daughter's beautiful curls and realized I was sending her the wrong message. How could I expect her to embrace her natural beauty when I wasn't embracing my own?
That moment sparked a revolution in my life. I decided to free my curls from years of heat damage and chemical straightening. But the journey wasn't just about accepting my curls – it was about creating solutions I desperately wished had existed during my own struggles. I dedicated myself to developing nourishing formulas and no-heat styling tools that would make embracing natural curls effortless.
That's how Curlfession was born. The name represents more than just products – it's a community where people can share their curly hair challenges and struggles. Through these shared "Curlfessions," we help each other discover the methods and products that make loving our natural curls possible. Together, we're ending the cycle of curl destruction and embracing the beauty of our natural texture.